Unofficial blog @ desiblogz - Collegitis - A new viral doing the rounds !

Sunday 29 July 2007 - Collegitis - A new viral doing the rounds !

Posted in Internet

The new viral that has a chance to turn into an epidemic is Collegitis. I am talking about a disease which is spreading fast through the internet medium..... Yes the Internet.........

Collegitis the new microsite cum viral campaign by minglebox...... has hit the internet... and I say it may infect you too......

Its a neat concept... and the site is pretty well done... telling the users to join in minglebox as a cure for collegitis as you can stay in touch with all your friends through it...... It has the usual referral system like importing all your users from your gmail, yahoo etc and telling them to check if they are infected or not....

Viral campaigns and having a microsite is now the in thing for most of the youth oriented sites... We had mentoshelpline for a toffee product Also they have also used the internet to promote their happydent brand through the Daddu ki amanat viral created by Webchutney , Even desimartini had a viral campaign "Makkadman" which was done by webchutney... well it wasnt related to social networking at all and simply a case of how an agency sells a viral without a strategy but still the viral timing was good... it was launched as a desi spiderman and to cash in on the spiderman 2 hype then there were others from webchuitney stable for makemytrip.com.

So what is viral marketing....

But what exactly is Viral Marketing?
Most viruses are known to spread rapidly – and thus a Viral campaign is a campaign which spreads extremely rapidly. From person to person…really rapidly! Have I stressed enough on the rapid factor?

But how exactly can one use the internet to spread something virally?
Well people on the internet just love to share stuff. The cooler stuff you share – the higher you go on the cool quotient ranking of your friends.

You can read the whole post about viral marketing and traditional marketing at watblog.

Signing out....

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